Kasky v. Nike, Inc., 27 Cal. 4th 939 (2002), cert. granted, 537 U.S. 1099 (2003)
Marc Kasky sued Nike, Inc. on behalf of the general public of the State of California under Business and Professions Code sections 17204 and 17535 alleging that Nike—in response to public criticism and in an effort to induce consumers to continue to buy its products—made false statements of