Kasky v. Nike, Inc., 27 Cal. 4th 939 (2002), cert. granted, 537 U.S. 1099 (2003)

Marc Kasky sued Nike, Inc. on behalf of the general public of the State of California under Business and Professions Code sections 17204 and 17535 alleging that Nike—in response to public criticism and in an effort to induce consumers to continue to buy its products—made false statements of

Kasky v. Nike, Inc., 27 Cal. 4th 939 (2002)

In a 4-3 decision, the California Supreme Court upheld claims filed against Nike pursuant to California Business & Professions Code Sections 17204 (unfair competition) and 17535 (false advertising). Acting on behalf of the California consuming public, plaintiff alleged that Nike had made false and misleading statements concerning the working conditions in Asian factories where Nike